Resume
Valerie Ann Medina Basse
Public Relations Professional
Summary of Qualificaitons
Communications specialist with 8+ years of experience creating newsletters, webpages, and press releases
Marketing professional skilled in leading email and social media campaigns, event coordination, and developing brand awareness
Experienced web designer in utilizing SEO, content management systems (CMS), Gato, Wix, Squarespace, WordPress, HTML, XHTML, CSS, and a some JavaScript, PHP, and Python
Digital content creator with proven abilities in Premiere Pro, InDesign, Illustrator, Express, Photoshop, Lightroom, and Acrobat
Relevant Experience
Videography Business Owner | March 2021 - Present
Basse Studios, New Braunfels, TX
Founded a fruitful, high-quality film business producing over 50 promotional and entertainment videos for clients with a business partner
Marketed business to the Texas area, increasing clientele by 30% in 2.5 years
Launched business nationally 1 year after opening, expanding into Arkansas, Florida, and Virginia markets
Manage 4 social media accounts and track analytics to gain insights for implementing growth strategies
Design, write, and schedule 8 email marketing campaigns, social media posts, newsletters, and pamphlets
Develop and maintain business website utilizing CMS platform and advanced CSS
Capture, catalog, and/or create footage, photographs, graphics, mic’d audio, and all other visuals and audio
Manage and coordinate film schedules, production equipment, client timelines, company budgets, and 100+ consultations meetings
Deliver video files 25% faster on average than scheduled turnaround time
Outreach and Communication Specialist | Sep 2016 - Mar 2020
Watershed Services, Texas State University, San Marcos, TX
Spearheaded print and digital media, creating, designing and distributed social media, press releases, newsletters, videos, scripts, photography, and flyers while staying on brand and vision
Collaborated with administrative team and management to ensure all communication projects met organization mission, management expectations, and 2-4 yearly stakeholder deliverables
Designed and managed 5 websites utilizing CMS platforms such as Squarespace and Wordpress, XHTML, and advanced CSS, reaching viewers statewide
Planned and/or attended over 20 school and city events to promote water quality stewardship, environmentalism, and Watershed Services programs
Led 200+ educational and historical tours of Spring Lake, the aquarium, and the wetlands
Supervised, mentored, and trained 12 student workers, 2 interns, and countless volunteers